Contract Pharma, April 1, 2009
Injectables make manufacturers chant the niche mantra
Going niche is the new mantra spawned by India's injectables players to
gain a toe-hold in the increasingly toughening injectables generic space in regulated
markets. |
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The generic injectables market is really hotting up. Some of the soon-to-be-off-patent
injectables really offer the most promising opportunities. It is true that the number
of injectable products that attracted generic attention is relatively small. However,
indications are that the coming years are going to be really a tough time for those
fighting to grab a share in the injectable generics pie. Case in point: the near-dozen
carboplatin clones in the U.S. just after it went off patent. The competition and
subsequent value erosions may not be as fierce as that of oral solids, but still,
a larger number of players will be in the field vying for the lucrative injectable
business. |
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Given the context, generic guys see the probable way out is to focus on those segments
that attract less competition. Put another way,
go for those that are niche or specialized.
"While competition in case of injectables is no doubt growing, the trick lies in
identifying the niche high-margin products which present challenges in development,
analytics and manufacturing," said Ravi Seth, chief executive officer, International
Operations, at Strides Arcolab Limited.
With 14 ANDA approvals for steriles already in the U.S. market, this strategy seems
to have proven right for this Bangalore-based firm. Strides believes it can continue
to focus attention on a number of similar product categories that offer very profitable
opportunities. The firm makes a range of steriles - from immunosuppressants to gastrointestinals
to antibiotics - from its manufacturing facilities located in Bangalore, Warsaw,
Singapore, Milan and Lagos.
Vying for Less-Competed
Orchid Pharma, another mid-sized played from southern India, has a similar strategy,
although it's product range is not as vast. Targeting cephs and penems, Orchid wants
to position itself in the antibiotics segment of the U.S. market by 2009-10. The
company has already lined up several niche products in these areas for launch through
its marketing partners Hospira and Apotex.
Products with less competition are a quicker means of gaining access to the injectables
space. Also, they can ensure relatively steady margins, unlike most of the high-profile
products that are prone to risk in returns as competition flares up. Smaller market
size and complex processes usually keep the leading players away from specialized
injectables. But Indian firms with strong chemistry skills could not only crack
even tougher molecules but also produce them cost-effectively, believes Orchid.
The injectable market is also less crowded, with fewer players. Companies have historically
face a high barrier to entry, given high degree of sterility requirements and difficulties
in forming capabilities, manufacturing and supply. However, the scenario is changing.
"Now we are seeing larger competition coming up with prices eroding much faster
than it used to be three to five years before," pointed out Amish Vyas, vice president
- International Business, at Claris Life Sciences. Never-theless, this parenterals
player sees significant
opportunities in the U.S. market, banking on its strengths
in injectable delivery systems. According to Mr. Vyas, Claris is one of the very
few companies across the world offering a larger assortment of delivery systems
in the injectables space, from multichamber bags, non-PVC/PVC bags, emulsion products
to relatively simpler delivery systems, like products in ampoules and vials.
Besides delivery systems, Claris has gained expertise in manufacturing a variety
of steriles too. The Ahmedabad-based company now wants to include lyophilized, oncology
and pre-filled syringes portfolios into its FDA-approved ampoules and vials facility.
Leveraging India's Edge
Even as firms like Strides, Orchid, Claris look at speciality products as their
mainstay, there are others who bet on leveraging the India edge for the mainstream,
high value products. Fresenius Kabi Oncology (formerly Dabur Pharma) is an example.
Fresenius, which secured ANDA approval for mitoxandrone in May 2008, is a noted
player in cytostatics. Oncology leads the injectables generics market, followed
by anti-infectives and CNS drugs. More than $14 billion was spent on injectables
used in the treatment of cancer in U.S., according to an Epsicom report.
The acquisition of Dabur Pharma in April last year helped Fresenius Kabi to strengthen
its IV drug business in oncology. "Through its [Dabur Pharma's] expertise of APIs
we became one of the leading companies in this product segment having the manufacturing
expertise along the entire pharmaceutical value chain in IV oncology generics. So
we are well positioned for cost and quality leadership in this product segment,"
commented a Fresenius spokesman.
The German drugmaker hopes access to India's labor market with its great pool of
well-trained engineers and scientists would aid its growth needs, as it foresees
increased use of generics in the coming days, due to continued cost-saving pressure
in the healthcare sector.
Sun Pharma, Wockhardt, Zydus Cadila, Jubilant Organosys are among the other India-based
firms having interest in the generic injectables business.
- By S. Harachand |
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