Ahmedabad: “Lakshya to har haal mein paana hai!” a group of men and women dressed in military fatigues yell in unison, pledging to do or die to achieve their goal. This is no army regiment in the hostile terrains of Kargil but an exercise inspired by Hrithik Roshan starrer ‘Lakshya’ being conducted by the international sales team of pharma player Claris Lifesciences that has made ‘Lakshya’ its theme of the year to achieve ambitious growth targets.

And when tea company Wagh Bakri recently wanted to teach its managers how to successfully manage their teams, it was Shah Rukh Khan and his hockey team that drove the corporate message home.

Bollywood heroes are coming to the rescue of Gujarat Inc with HR professionals borrowing chapters from pot-boilers to train employees and infuse a dash of excitement in otherwise boring training sessions.

More than style, it’s their skills like tact in handling people, strategy of target achievement and the like that Gujarat Inc is hoping their employees will emulate. “Our sales team underwent the rigours of a soldier’s life from putting up in an army base camp to playing war games a la Lakshya to motivate them,”says Claris, HR manager Shyam Sharma. Apart from HR-savvy sectors like BPOs and telcos even banks and insurance companies are going the Bollywood way with movie screenings to teach employees a corporate lesson or two. “We booked an entire show of ‘Chak De’ as it has good management lessons,” says the HR manager of a private bank.

“Movies like ‘Chak De’ for team management, ‘Lagaan’ for team building, ‘Black’ for communication, ‘Lakshya’ for goal achievement, ‘Munnabhai’ for human relationships are being used by Gujarat Inc,” says management educator Shailesh Thaker.

IIM-A professor Baiju Varkkey agrees that Bollywood movies have become an integral part of corporate learning, thanks to the powerful messages that they carry.